Food can mockup
Food can mockup for a fruit company, focused branding on colors and eye popping design.
This was my first physical food product mockup and redesign. This project was created for a food manufacturing and supply company.
DATE
Dec, 2018
CLIENT
Food manufacturer
CATEGORY
Physical design
The Challenge
The challenge was redesigning a pre-existing, exhausting design and bringing the company and products to the new grocery store.
Our Approach
Our approach was to present their products into the 21st century. What used to work on grocery store shelves the past 10 years won’t work moving forward. The product redesigns allow for relevant information to be easily visible while popping on the shelves.
“The redesign has already increased sales and product visibility. This visibility has led to ideal shelf placement and increased brand awareness.”
Suke Tran
Freelance Designer
Reception
After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months. Sales of physical products has also increased due to brand awareness.
